Google Ads for Mortgage Brokers in the US: Compliant Setup + Brief
NMLS-aware ad copy, rate-sensitive keywords, and a 30-second campaign brief — built for mortgage brokers and loan officers.
Mortgage-broker PPC that stays Google-compliant — starting with NMLS ID and Equal Housing disclosure
Estimates based on aggregated industry research and our own MCC data. Not endorsed by, or affiliated with, Google. "Google" and "Google Ads" are trademarks of Google LLC.
Launch a mortgage-broker Google Ads campaign in 30 seconds — NMLS-compliant copy already sorted
Preview of the Google Ads we generate with your brand info — 5 sample variants.
Compare 40+ lenders in one application. Purchase, refi, FHA, VA, jumbo. Pre-approval letter in 24 hours.
Equal Housing Lender. Licensed in [State]. Free rate quote — no SSN required to start.
Cash-out, rate-and-term, FHA streamline, VA IRRRL. Free analysis of your savings.
Lower your rate or shorten your term. 15-min quote. NMLS #XXXXXX.
Show 3 more variants
FHA 203(b) purchase + 203(k) renovation. We close in 21-28 days. Down payment assistance available.
No income limits. Gift funds allowed for down payment. Free pre-qualification.
Active-duty + veterans + surviving spouses. We handle COE retrieval. Closing in 25 days average.
VA streamline refi (IRRRL): lower your rate with no appraisal in many cases. Free benefit analysis.
High-balance + super-jumbo. Self-employed and asset-based qualification. Portfolio lenders.
20+ jumbo investors compared. Free strategy call with senior LO. NMLS #XXXXXX.
5 mortgage PPC mistakes that burn $35+ CPCs on shoppers who will never fund with you
Display your NMLS ID and "Equal Housing Lender" badge on every landing page — Google's Financial Services policy requires it before any ads run
Google Ads requires mortgage advertisers to complete Financial Services policy verification. Display NMLS ID prominently on landing page footer + "Equal Housing Lender" badge. Without verification your ads will be disapproved. Allow 1-2 weeks for Google verification when launching new accounts.
Run purchase, refi and FHA/VA as three separate campaigns — each converts on a completely different lever (speed, rate, eligibility)
Purchase buyers convert on speed (pre-approval letter in 24h). Refi shoppers convert on rate (basis point sensitive). FHA/VA users convert on eligibility (low down, no PMI). Cross-promoting kills CTR. One campaign per product, separate landing pages, separate ad groups for "rates" vs "near me" intent.
Only bid on "mortgage rates today" when your sheet is actually competitive — otherwise you'll burn $35 CPCs on bounces
If your 30-year fixed is 0.25%+ above market, do NOT bid on "mortgage rates today" — you'll burn $35+ CPCs on shoppers who bounce. Instead bid on "mortgage broker near me" (relationship intent) and "first time home buyer loan" (education intent). Check your rate sheet vs market daily.
Anchor CTAs on "Pre-approval in 24 hours" — 4-6x conversion vs a generic "Get a quote"
Purchase buyers under offer pressure need pre-approval fast. "Pre-approval in 24 hours" or "Same-day pre-qual" converts 4-6x better than "Get a quote". Realtors filter buyers by who has letters — your speed is your edge against retail banks (which take 5-10 days).
Block "calculator", "mortgage course", "loan officer jobs", "exam", "definition" — they're researchers, not borrowers
Negatives: "calculator", "course", "training", "license", "salary", "jobs", "exam", "definition", "how does", "wikipedia". These are researchers and aspiring LOs, not borrowers. Saves 12-18% of budget on $35+ CPCs.
A real campaign generated for a sample site
This is what the tool produces when you give it a real URL — exactly what you'll see on your screen after 30 seconds.
What's in your generated campaign
Headlines (15)
Descriptions (4)
Keywords (24)
Callouts
Service catalog
Sitelinks (4)
Call extension
Shown as a click-to-call button on mobile ads.
Generate your first campaign in 30 seconds
Ready-made flow for mortgage brokers — answer 5 quick questions and you're done.
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