Google Ads for Roofers in the US: Full Guide + Ready-Made Brief
Storm-intent signals, working ad copy, and a 30-second campaign brief — no agency, no PPC certification.
Niche signals
Estimates based on aggregated industry research and our own MCC data. Not endorsed by, or affiliated with, Google. "Google" and "Google Ads" are trademarks of Google LLC.
Top 15 keywords for this niche
| Keyword | Competition |
|---|---|
| roofer near me | High |
| roof repair | High |
| roof replacement | High |
| roofing contractor | High |
| storm damage roof | High |
| roof leak repair | Medium |
| metal roofing installation | Medium |
| roof inspection | Medium |
| asphalt shingle replacement | Medium |
| roof estimate | Low |
| commercial roofing | High |
| hail damage roof | High |
| gutter installation | Medium |
| flat roof repair | Medium |
| roof financing | Medium |
What a working ad looks like
Preview of the Google Ads we generate with your brand info — 5 sample variants.
Recent storm hit your area? Hail, wind, missing shingles? Free inspection within 24 hours.
Licensed adjusters on team. We handle the paperwork directly. No upfront cost.
Top-tier shingles: GAF, Owens Corning, CertainTeed. Most projects done in 1-2 days.
Full tear-off included. Permits handled. 50+ years combined experience on every crew.
Show 3 more variants
Leaking ceiling? Stained drywall? We tarp same day, repair within 48 hours.
Licensed, insured, locally owned. Most leaks fixed under $500. Warranty included.
Standing-seam metal, stone-coated steel. Energy-efficient, hurricane-rated, beautiful.
See real customer homes — drone tour available. Financing $99/month available.
Flat-roof specialists. Leak repair, full replacement, annual maintenance contracts.
Bonded and insured for $5M+ projects. References available from local property managers.
5 niche-specific mistakes that burn your budget
Storm-event geo-targeting: activate hyperlocally after major hail/wind
After significant storm events, search volume in affected zip codes spikes 5-10x for 2-4 weeks. Set up "storm-response" Google Ads campaigns that you can geo-target by zip code on demand. First roofers in market capture 60-70% of leads.
Insurance-claim keywords are highest-intent + highest-ticket
"Storm damage roof", "hail damage roof", "insurance claim roof", "adjuster" — these searchers have $5-20k+ insurance claims pending. Premium CPC justified by lifetime value. Build a dedicated ad group with insurance-claim landing page.
Service-area radius: 20-40 miles for roof work
Roof projects take 1-3 days. Travel time matters less than for plumbing/HVAC. 20-40 miles is reasonable — that's 30-45 minutes drive. Bigger radius works if you have crews who travel for week-long jobs.
Exclude "DIY", "tutorial", "free", "rebate scam", "lawsuit" as negatives
Roof DIY tutorials, rebate-scam searches, lawsuit searches — none convert. Also exclude "warranty class action", competitor brand misspellings, "Wikipedia". Roof PPC has 30% wasted spend without aggressive negative-keyword discipline.
Run separate Performance Max for video/display retargeting
Roof decisions take weeks of research. Pure Search Ads miss the comparison-shopping phase. Run Performance Max with strong video creative (drone footage of completed projects) to remarket to people who visited but didn't convert.
A real campaign generated for a sample site
This is what the tool produces when you give it a real URL — exactly what you'll see on your screen after 30 seconds.
What's in your generated campaign
Headlines (15)
Descriptions (4)
Keywords (25)
Callouts
Service catalog
Sitelinks (4)
Call extension
Shown as a click-to-call button on mobile ads.
Service-area radius: 20–40 miles, with storm-zone overrides
Roofing projects are multi-day, so travel is amortized over the job. 20-40 miles is the sweet spot. After major storm events, expand temporarily to follow the damage zone.
Generate your first campaign in 30 seconds
Ready-made flow for roofers — answer 5 quick questions and you're done.
Free · No Google Ads account needed to start · Powered by live KP data
Frequently asked questions
How much should a local roofing company budget for Google Ads per month?+
Which keywords actually bring in roofing jobs versus wasted clicks?+
What should a roofing ad say to stand out from other contractors in the same area?+
Does my roofing landing page need to be different from my regular website homepage?+
How do I know which Google Ads are actually generating roofing calls and booked jobs?+
Related reading: Google Ads guide for HVAC contractors