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Negative keywords for Google Ads — by industry
Curated from 144 public PPC agency guides, validated in Google Ads Keyword Planner. Each keyword is labelled HIGH / MED / LOW by search volume — biggest budget wastes surface first. Copy them in, save the spend.
Compiled by Anton Kapelushny
15+ years in PPC · $10M+ ad spend managed · ex-Madgicx
Plumbers / Plumbing — 44 negative keywords
10 universal · 34 industry-safe · 1 context-sensitive (opt-in)
Universal (apply to every account)
wikipediawikiredditquorayoutubetiktokwhat isdefinitionmeaningmeme
Industry-safe (auto-apply defaults)
sorted by monthly search volumeebay1M–10M/moJobs1M–10M/moBücher100K–1M/moDownload100K–1M/mokostenlos100K–1M/moAusbildung100K–1M/moFotos10K–100K/mofree10K–100K/moBewerbung10K–100K/moUni10K–100K/mogratis10K–100K/mogebraucht10K–100K/moSale10K–100K/moErfahrung10K–100K/moPraktikum10K–100K/moBewertungen10K–100K/mogünstig10K–100K/morabatt10K–100K/moKarriere10K–100K/moHochschule10K–100K/moCollege10K–100K/moRezension10K–100K/moTutorials10K–100K/moDiagramm10K–100K/moStatistik10K–100K/moZeitarbeit1K–10K/mogebührenfrei1K–10K/moKurs1K–10K/moBildung1K–10K/moLeitfaden1K–10K/moErfahrungsbericht1K–10K/moGebrauchsanleitung1K–10K/moOnline-KursBlog
Review before applying
These may block money queries depending on your offering (e.g. free consultations, cash-pay patients, rental listings, service categories). Skim them and toggle include only what fits your business.
- Amazon10M+/mo — Retailer brand
How to add these in Google Ads
- Open your Google Ads account → Tools → Shared library → Negative keyword lists.
- Create a new list. Paste the copied keywords (one per line).
- Apply the list to your Search / Shopping / Performance Max campaigns.
- Match type: broad match is the safest default for negatives.
Sources
Compiled from these public PPC guides. Each entry lists which industries + languages it contributed to.
Show all 144 sources
- https://watsonco.marketing/blog/2026/03/best-google-ads-keywords-plumbers-2026/plumbers · en · credibility 4/5
- https://www.level.agency/perspectives/negative-keyword-list/plumbers · en · credibility 4/5
- https://mwolfmedia.com/google-ads-for-plumbers/plumbers · en · credibility 3/5
- https://clicksgeek.com/google-ads-optimization-for-plumbing/plumbers · en · credibility 3/5
- https://www.ciwebgroup.com/blog/plumbing-google-adsplumbers · en · credibility 3/5
- https://www.groas.com/post/negative-keywords-for-google-ads-the-complete-2026-list-500-keywords-by-industryplumbers, hvac, real-estate · en · credibility 3/5
- https://skywarddigital.com.au/negative-dictionary-list-for-plumbing-services/plumbers · en · credibility 3/5
- https://yoyofumedia.com/google-ads-for-plumbers/plumbers · en · credibility 2/5
- https://www.mistrakov.eu/2025/01/23/bazovyj-spysok-minus-sliv-dlya-google-ads-yak-unyknuty-nerelevantnogo-trafiku/plumbers, dentists, hvac, restaurants, auto-repair · uk · credibility 3/5
- https://osadchiy.org/blog-negative-keywordsplumbers, restaurants, auto-repair · uk · credibility 4/5
- https://www.nwstudio.pro/minus-slova-google-ads/plumbers, dentists · uk · credibility 3/5
- https://noril.pl/blog/negatywne-slowa-kluczowe-google-adsplumbers, lawyers, hvac, roofers · pl · credibility 4/5
- https://roseo.com.pl/oferta/kampanie-google-ads/google-ads-dla-hydraulika/plumbers · pl · credibility 3/5
- https://inmarketing.pl/reklama-google-ads/wykluczajace-slowa-kluczowe-google-ads/plumbers · pl · credibility 3/5
- https://www.sea-panda.de/auszuschliessende-negative-keyword-liste-anlegenplumbers, real-estate, roofers · de · credibility 4/5
- https://blog.hubspot.de/marketing/negative-keywordsplumbers · de · credibility 3/5
- https://www.seokratie.de/negative-keywords/plumbers, restaurants · de · credibility 4/5
- https://digi-change.de/google-ads-fuer-handwerker-2025-dein-schritt-fuer-schritt-plan-zum-erfolg/plumbers · de · credibility 3/5
- https://albeiroochoa.com/google-ads-plomeros-fontaneros/plumbers · es · credibility 3/5
- https://embudo360.com/lista-de-palabras-clave-negativas/plumbers, lawyers, restaurants · es · credibility 3/5
- https://oinkmygod.com/blog/palabras-clave-negativas-google-ads/plumbers, auto-repair · es · credibility 3/5
- https://www.portalinsights.com.br/lists-de-palavras-chave-negativas-no-google-ads/plumbers · pt · credibility 3/5
- https://www.leandrotelles.com.br/lista-de-palavras-chave-negativas/plumbers, restaurants, roofers, auto-repair · pt · credibility 4/5
- https://logrise.com/palavras-chave-negativas-para-melhorar-campanhas/plumbers · pt · credibility 2/5
- https://www.goldenproportions.com/blog/digital-advertising/how-negative-keywords-can-save-thousands-in-dental-ppc-campaigns/dentists · en · credibility 4/5
- https://cleartolaunch.com/negative-keywords-in-google-ads-for-dentists-why-they-matter-more-than-you-think/dentists · en · credibility 4/5
- https://www.negator.io/post/dental-practice-ppc-goldmine-negative-keywords-cosmetic-patientsdentists · en · credibility 3/5
- https://www.remedo.io/blog/negative-keywords-in-google-ads-for-medical-practicesdentists · en · credibility 3/5
- https://anablock.com/blog/negative-keywords-every-dentist-should-use-in-google-adsdentists · en · credibility 2/5
- https://denta-list.com/kontekstna-reklama-google-ads-dlya-stomatologii/dentists · uk · credibility 2/5
- https://spilnoagency.com.ua/prosuvannya-stomatologiyidentists · uk · credibility 2/5
- https://wildmoose.pl/skuteczna-kampania-google-ads-w-promocji-uslug-stomatologicznych/dentists · pl · credibility 3/5
- https://icomseo.pl/blog/google-ads-branza-stomatologiczna/dentists · pl · credibility 2/5
- https://artursmolicki.com/google-ads-dla-stomatologa/dentists · pl · credibility 3/5
- https://smilerise.de/google-ads-zahnaerzte/dentists · de · credibility 3/5
- https://www.mario-vogelsteller.de/google-ads-betreuung/zahnaerzte/dentists · de · credibility 3/5
- https://dentalwelt.spitta.de/management/google-ads-diese-fehler-sollten-zahnaerzte-vermeiden/dentists · de · credibility 3/5
- https://www.smarketer.de/glossar/negative-keywords/dentists · de · credibility 2/5
- https://socialxpl.com/google-ads-para-dentistas/dentists · es · credibility 4/5
- https://updent.es/blog/google-ads-para-dentistas-guia-completa/dentists · es · credibility 4/5
- https://echale.es/blog/como-hacer-google-ads-para-clinicas-dentales-en-2026/dentists · es · credibility 4/5
- https://marketingdental.club/google-ads-para-dentistas-y-clinicas-dentales-17-consejos/dentists · es · credibility 3/5
- https://blog.odontoresults.com.br/post/google-ads-para-dentistas-qual-agencia-contratar-2026dentists · pt · credibility 3/5
- https://www.divia.com.br/google-ads-para-dentistas-como-atrair-pacientes-usando-o-google-adsdentists · pt · credibility 2/5
- https://astradigitals.com/google-ads-dentista/dentists · pt · credibility 2/5
- https://trafficpro.com.br/2025/02/18/google-ads-para-dentistas-como-captar-mais-pacientes-gastando-menos/dentists · pt · credibility 2/5
- https://ppc.io/blog/legal-lawyers-negative-keywordslawyers · en · credibility 4/5
- https://stubgroup.com/blog/google-ads-for-lawyers-guide/lawyers · en · credibility 4/5
- https://gofishdigital.com/blog/a-guide-to-google-ads-for-lawyers/lawyers · en · credibility 4/5
- https://fraudblocker.com/articles/the-ultimate-negative-keyword-list-400-keywords-to-use-todaylawyers, restaurants · en · credibility 3/5
- https://rocketclicks.com/revenue-roadmap/negative-keywords/lawyers · en · credibility 3/5
- https://ivitskiy.com/blog/reklama-yurydychnyh-poslug/lawyers · uk · credibility 3/5
- https://uaateam.agency/blog/google-ads-dlya-yurustiv-chy-varto-investuvatu-v-kontekstnu-reklamu/lawyers · uk · credibility 3/5
- https://support.google.com/google-ads/answer/2453983?hl=uklawyers · uk · credibility 2/5
- https://pixeltro.com/google-ads-branza-prawniczalawyers · pl · credibility 3/5
- https://uniqueseo.pl/wykluczajace-slowa-kluczowe/lawyers, roofers · pl · credibility 3/5
- https://spaceway.pl/google-ads-dla-kancelarii-prawnych-specyfika-wyzwania-i-skuteczne-rozwiazania/lawyers · pl · credibility 3/5
- https://prawieoprawie.pl/google-ads/lawyers · pl · credibility 2/5
- https://www.conversion-traffic.de/google-ads-negative-keywords-best-practice-und-was-man-beachten-sollte/lawyers, hvac · de · credibility 4/5
- https://www.lajkonik-content.de/blog/google-ads-im-kanzleimarketing-6-teure-fehler-und-wie-sie-diese-vermeiden/lawyers · de · credibility 3/5
- https://rueschmedia.de/adwords-marketing-tipps-fuer-rechtsanwaelte/lawyers · de · credibility 3/5
- https://adagentur.com/auszuschliessende-keywords-guide/lawyers · de · credibility 3/5
- https://bierzoseo.com/google-ads-abogados/lawyers · es · credibility 4/5
- https://marketingjuridico.org/google-ads-para-abogados-la-guia-definitiva/lawyers · es · credibility 4/5
- https://joseluisculebras.com/ppc/palabras-clave-negativas-google-ads/lawyers, restaurants, roofers, auto-repair · es · credibility 3/5
- https://www.xequelab.com.br/palavras-chave-negativas-google-ads-o-segredo/lawyers · pt · credibility 4/5
- https://siteparaadvogados.com.br/blog/google-ads-para-advogados/lawyers · pt · credibility 4/5
- https://fourads.com.br/blog/google-ads-para-advogadoslawyers · pt · credibility 3/5
- https://lexpage.com.br/a-importancia-de-escolher-as-palavras-chave-negativas-para-sua-campanha-de-google-ads/lawyers · pt · credibility 2/5
- https://hookagency.com/hvac-marketing/ppc/google-ads-mistakes/hvac · en · credibility 4/5
- https://gatorworks.net/biggest-google-ads-mistakes-hvac/hvac · en · credibility 3/5
- https://bluegridmedia.com/google-ads-keyword-strategy-contractorshvac · en · credibility 4/5
- https://blog.servicedirect.com/get-customers-hvac-ppc-google-adshvac · en · credibility 3/5
- https://www.company119.com/insights/hvac-google-ads-mistakes/hvac · en · credibility 3/5
- https://insidea.com/blog/marketing/hvac-companies/google-ads-tips-best-keywords/hvac · en · credibility 3/5
- https://icomseo.pl/blog/google-ads-dla-firm-klimatyzacji/hvac · pl · credibility 4/5
- https://saschafix.de/wissen/blog-articles/google-ads-fuer-handwerker/hvac · de · credibility 3/5
- https://webtak.de/google-ads/keyword-strategie/hvac · de · credibility 3/5
- https://www.optimaweb.es/palabras-clave-negativas-google-ads/hvac, roofers · es · credibility 3/5
- https://heylead.com/es/industries/home-services/hvac/sem/hvac · es · credibility 3/5
- https://www.mercatitlan.com/blog/palabras-clave-negativas-tu-aliado-secreto-en-google-adshvac · es · credibility 3/5
- https://nutsmarketingdigital.com.br/google-ads-para-ar-condicionado/hvac · pt · credibility 3/5
- https://nuts.marketing/google-ads-para-ar-condicionado-como-criar-campanhas-que-convertem/hvac · pt · credibility 3/5
- https://www.klientboost.com/ppc/negative-keywords/restaurants · en · credibility 5/5
- https://oneppcagency.co.uk/google-ads/negative-keyword-list/restaurants · en · credibility 4/5
- https://www.techwyse.com/blog/google-ads/effective-negative-keywords-to-include-in-your-google-ads-campaignsrestaurants · en · credibility 3/5
- https://www.39celsius.com/google-ads-for-restaurants/restaurants · en · credibility 3/5
- https://www.partstown.com/about-us/targeting-google-ads-for-restaurantsrestaurants · en · credibility 3/5
- https://ppc.io/blog/negative-keywords-examplesrestaurants, auto-repair · en · credibility 3/5
- https://wezom.com.ua/blog/minus-slova-google-ads-polnyy-gaydrestaurants, real-estate · uk · credibility 3/5
- https://www.sempire.pl/wykluczajace-slowa-kluczowe-w-google-ads-rodzaje-i-zastosowanie.htmlrestaurants · pl · credibility 4/5
- https://pogromcamarketingu.pl/blog/listy-wykluczajacych-slow-kluczowych/restaurants, roofers · pl · credibility 4/5
- https://arturjablonski.com/blog/wykluczajace-slowa-kluczowe-google-ads/restaurants · pl · credibility 3/5
- https://www.jecsmedia.de/blog/google-ads-fuer-restaurantsrestaurants · de · credibility 4/5
- https://www.bluecaribu.com/palabras-clave-negativas-adwordsrestaurants · es · credibility 4/5
- https://controlenamao.com.br/blog/google-ads-para-restaurantes/restaurants · pt · credibility 4/5
- https://adwordsnerds.com/negative-keywords-real-estate-investors/real-estate · en · credibility 4/5
- https://scalegrowth.digital/resources/ppc/google-ads-negative-keyword-list/real-estate · en · credibility 3/5
- https://www.adwhiz.ai/blog/negative-keyword-list-by-industryreal-estate · en · credibility 3/5
- https://www.lenoretech.in/blog/google-ads-negative-keywords-checklist.htmlreal-estate · en · credibility 3/5
- https://carrot.com/blog/negative-keywords-for-real-estate/real-estate · en · credibility 3/5
- https://realtycrux.com/guide-to-negative-keywords-list-for-real-estate-google-ads/real-estate · en · credibility 3/5
- https://respage.com/blog/2026/04/14/negative-keyword-management-google-ads-apartments/real-estate · en · credibility 3/5
- https://web-promo.ua/ua/blog/yak-prosuvati-neruhomist-v-google-ads-perevagi-instrumentu-tipi-reklamnih-kampanij-ta-poradi-dlya-napisannya-ogoloshen/real-estate · uk · credibility 3/5
- https://webpromoexperts.net/blog/kak-podobrat-minus-slova-gotovye-spiski-minus-slov/real-estate · uk · credibility 3/5
- https://elit-web.ua/blog/minus-slova-google-ads-polnyj-gajdreal-estate · uk · credibility 3/5
- https://double-digital.pl/blog/reklama-dewelopera/real-estate · pl · credibility 4/5
- https://artursmolicki.com/blog/google-ads-dla-nieruchomosci/real-estate · pl · credibility 3/5
- https://icomseo.pl/blog/google-ads-branza-nieruchomosci/real-estate · pl · credibility 3/5
- https://www.adseed.de/tools/liste-ausschliessender-keywords-fuer-google-ads/real-estate, roofers, auto-repair · de · credibility 4/5
- https://unitedads.de/blog/google-ads-fuer-makler-und-immobilienunternehmen/real-estate · de · credibility 3/5
- https://aceleradorarealestate.com/blog/es/google-ads-inmobiliarias.htmlreal-estate · es · credibility 4/5
- https://www.bluecaribu.com/google-ads-sector-inmobiliarioreal-estate · es · credibility 3/5
- https://marketingcpe.com.co/blog/google-ads/google-ads-para-inmobiliarias/real-estate · es · credibility 3/5
- https://pablocabral.com.br/google-ads-para-corretores/real-estate · pt · credibility 3/5
- https://apresenta.me/marketing-imobiliario-como-investir-em-anuncios-pagos-no-google-ads/real-estate · pt · credibility 3/5
- https://www.ecowebdesign.com.br/artigos/22519-palavras-chave-negativas-o-que-sao-e-como-usar-no-google-adsreal-estate · pt · credibility 3/5
- https://upster.com.br/as-melhores-listas-de-palavras-chave-negativas-no-google-ads/real-estate, auto-repair · pt · credibility 4/5
- https://onebasemedia.co.uk/negative-keywords-roofing-google-ad-campaigns/roofers · en · credibility 3/5
- https://pixelocity.com/best-google-ads-keywords-for-roofing-companies-negative-keywords-to-block/roofers · en · credibility 4/5
- https://voladolabs.ai/the-complete-guide-to-google-ads-negative-keywords-for-home-services/roofers · en · credibility 4/5
- https://matsmoy.com/negative-keywords-google-ads-roofing/roofers · en · credibility 2/5
- https://yoyofumedia.com/google-ads-for-roofers-ppc/roofers · en · credibility 3/5
- https://wezom.com.ua/ua/blog/minus-slova-google-ads-polnyy-gaydroofers · uk · credibility 3/5
- https://elit-web.ua/ua/blog/minus-slova-google-ads-polnyj-gajdroofers · uk · credibility 3/5
- https://bogat.digital/yak-pracyuvati-z-minus-slovami-u-google-ads/roofers · uk · credibility 3/5
- https://mariodudas.com/google-shopping/palabras-clave-negativas/roofers · es · credibility 3/5
- https://www.semrush.com/blog/negative-keywords/roofers · es · credibility 4/5
- https://nmp.pt/notas/palavras-chaves-negativas-ppc-2/roofers · pt · credibility 3/5
- https://tsecommerce.com/blog/lista-palavras-chave-negativas-campanhas-ppc-ecommerce/roofers · pt · credibility 3/5
- https://www.rdstation.com/blog/marketing/como-usar-palavras-chave-negativas-para-otimizar-uma-campanha-de-adwords/roofers · pt · credibility 4/5
- https://shopmarketingpros.com/negative-keywords-for-auto-repair-shops/auto-repair · en · credibility 3/5
- https://www.tekmetric.com/post/google-ads-for-auto-repair-shops-free-guide-strategiesauto-repair · en · credibility 4/5
- https://autorepairseo.com/the-ultimate-guide-to-automotive-ppc/auto-repair · en · credibility 3/5
- https://freedmtools.com/negative-keyword-lists/negative-keyword-list-for-automobile-repair-shop/auto-repair · en · credibility 3/5
- https://mechanicmarketing.co/blog/negative-keywords-for-mechanic-google-adsauto-repair · en · credibility 3/5
- https://webpromoexperts.net/ua/blog/kak-podobrat-minus-slova-gotovye-spiski-minus-slov/auto-repair · uk · credibility 4/5
- https://widoczni.com/blog/reklama-warsztatu-samochodowego/auto-repair · pl · credibility 4/5
- https://digad.pl/google-ads-dla-warsztatu-samochodowego/auto-repair · pl · credibility 3/5
- https://www.klickwert.de/auszuschliessende-keywords/auto-repair · de · credibility 3/5
- https://ecomphoria.es/google-ads-talleres/auto-repair · es · credibility 4/5
- https://articulos.recambiofacil.com/articulos/publicidad-local-talleres-google-ads-kta/auto-repair · es · credibility 3/5
- https://blog.ev8auto.com.br/post/cpc-google-ads-oficina-mecanicaauto-repair · pt · credibility 3/5
- https://www.makingnet.com.br/blog/google-ads-para-oficinas-mecanicas-como-anunciar-o-seu-negocio/auto-repair · pt · credibility 3/5
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